Kodak GmbH
Eastman Kodak Company, headquartered in Rochester, USA is the world’s largest corporation in cameras, printers and photographic supplies and more. This multi-national corporation markets a range of over 6,000 products.
Online solution avoiding offline cannibalization
Kodak wanted to build a sales channel for an online digital imaging service at the same time avoiding cannibalization of their traditional retail trade.
dmc developed the KODAK Picture Center online (KPCo) enabling photo retailers the option of entering into the digital picture trade at marginal expense and technical know-how.
